10 programs, client names kept private

Work

Results from our consumer app programs. Client names kept private.

AI study app

487.9M

organic views in 132 days

150+ creators132 daysJul 21 to Nov 30, 2025

1.2Mviews

Challenge: A sub-20 creator program that couldn't find formats at a CPM worth scaling.
What we did: We took over strategy and creator management in July 2025, rebuilt the systems from scratch, and scaled past 150 creators.
Result: 487.9M organic views in 132 days.

Gen-Z investing app

$0.34

CPM on 99.3M organic views

129K+ downloads5 to 10 creators

2.5Mviews

Challenge: They'd tried UGC on and off but couldn't produce winning hooks and formats consistently.
What we did: We launched with 5 creators, found a winning format through aggressive testing, and scaled to 10. The results led the client to build an in-house UGC team.
Result: 99.3M organic views and 129,000+ app downloads.

Luxury lootbox app

2.39x

ROAS on $3.9M in ad spend

900 creatives a month15 creators90 days

Ad spend$3.9M

Revenue$9.39M

90 days, paid social

Challenge: Paid ads were burning through creative faster than it could be replaced.
What we did: We rebuilt our briefs around ad performance and delivered 900 unique creatives a month across 15 creators.
Result: $9,392,007 in revenue from $3.9M in ad spend over 90 days.

Lockscreen widget app

on the App Store Lifestyle chart

25 creators120 days#6 overall

Challenge: A new app with no organic presence and no competitors to learn from.
What we did: We launched a 25-creator UGC program and built the content strategy from scratch.
Result: #1 on the App Store Lifestyle chart and #6 across all apps within 120 days.

Wellness food scanner app

12.6M

average monthly views, up from 5.65M

10 to 15 creators60 days3 new winning formats

Before5.65M / mo

After 60 days12.6M / mo

Average monthly views, same creator roster

Challenge: A 10 to 15 creator program averaging 5.65M views a month, with over 80% coming from one 4M+ post.
What we did: We took over campaign management and tested until we found 3 new formats that worked across the existing creators.
Result: A 2.23x increase in average monthly views within 60 days, with the same creators.

Social music app

$0.94

CPM on a program built from zero

7.1M+ views30 days to first winners5 creators

Challenge: A paid-only launch with no organic experience and few competitors to learn from.
What we did: We built the strategy from scratch, found 2 winning formats within 30 days, and scaled them across 5 creators.
Result: 7.1M+ organic views at a $0.94 CPM.

Crypto copy-trading app

5,300+

install-intent comments

1 comment per 160 views15x comment rate

Reach programs1 per 2,400

This program1 per 160

Comment density, comments per views

Challenge: The client wanted content built only for conversions, with no virality-focused posts.
What we did: Every video asked viewers to comment a keyword, which triggered an automatic DM with the install link.
Result: 5,300+ install-intent comments, about 15x the comment rate of our reach-focused programs.

AI companion app

3.1M

organic views in 21 days

5 creators7 days to first winner21 days

Challenge: A new product with no organic presence, content, or competitors to learn from.
What we did: We launched with 5 creators, found a winning texting-conversation format within 7 days, and scaled it.
Result: 3.1M+ organic views within 21 days of launch.

Creative inspiration app

$3.22

blended CPM in about 30 days

About 30 daysProduct demo clipping

Challenge: The client wanted an organic program focused on brand awareness.
What we did: We launched a clipping program built around product demos.
Result: A $3.22 blended CPM across all posts within about 30 days of launch.