Ki Marketing
AI study app487.9M
organic views in 132 days
Took over a sub-20 creator program and scaled it past 150.
Organic growth for consumer apps.Run by people who’ve cracked social media’s algorithm.
We source the creators, own the content strategy, and brute-force test concepts until something hits. Then we scale it across our creator army.
Real posts from our programs. Tap any video to watch it.
600M+
organic views across client programs1
400+
creators managed
25,000+
videos published
1 Organic, unpaid views tracked across TikTok, Instagram and YouTube, as of October 2026.
Most UGC programs stall in the same place.
One post takes off, nobody can explain why, and the rest of the month barely moves. We test dozens of hooks and formats in parallel, keep what wins, and scale it across every creator.
How we find what works
Every hook runs across several creators before we decide to scale it, rewrite it, or cut it. This is an example board from a study app launch.
ScaleIterateKill
Concept testing board, example study app, week 264 posts
| Hook | Format | Posts | Median views | Relative | Call |
|---|---|---|---|---|---|
| POV: you studied for 3 hours and remember nothing | Text on screen | 14 | 182K | Scale | |
| My professor still hasn't noticed I use this | Talking head | 12 | 96K | Scale | |
| Rating every study app so you don't have to | Stitch to demo | 9 | 41K | Iterate | |
| Day 14 of studying with AI | Day in the life | 11 | 8.2K | Iterate | |
| This app is lowkey cheating | Voiceover, b-roll | 10 | 1.9K | Kill | |
| Watch me cram for finals in one night | Talking head | 8 | 640 | Kill |
Recent results
Client names kept private.
AI study appGen-Z investing app$0.34
CPM on 99.3M organic views
129,000+ downloads from a 5-creator start.
Luxury lootbox app
2.39x
ROAS on $3.9M in ad spend
$9.39M in revenue in 90 days on high-volume creative.
Lockscreen widget app
#1
on the App Store Lifestyle chart
And #6 across all apps, 120 days after launch.
Two ways to work with us
Hand us the whole program, or keep your creators and let us run strategy.
Done for You
We run the whole program, so you get a UGC channel without hiring a team.
- Vetted creators, sourced, onboarded and warmed up
- Daily creator communication and payments
- Weekly briefs from a dedicated strategist
- Daily hook and format testing, with QA on every video
- 1 video per creator per day, cross-posted to 3 platforms
- Full ownership of everything we produce
10 to 25 creators, 1 video a day300 to 750 videos a month
Cross-posted to 3 platforms900 to 2,250 posts a month
Done with You
We write the strategy, and your team runs the creators.
- Weekly briefs for each creator group
- A weekly strategy call plus daily Slack support
- Optional roster review: who to cut and who to double down on
The first 60 days
A month to find what works, then a month to make it convert.
Days 1 to 30
Find what works
Creators post within 7 to 10 days, and we test dozens of hooks, formats and scripts at once.
Measured on reachDays 31 to 60
Turn views into installs
We add CTAs, product demos and comment-to-DM automations to the winning formats.
viewer, 2mwait what app is this
viewer, 1mLINK
auto DM, instantlyHere's the download link you asked for.
After day 60
Scale
More creators on what works, and testing that never stops.
Built by a creator who went viral first.
Jonathan Ki earned 100M+ organic views as a creator before running campaigns, and saw that most people managing creators had never gone viral themselves. Ki Marketing is built the other way around.
Before Ki, he coached creators for consumer brands, including a candy brand that grew from $150K to $1.5M a month and hit #1 in Food and Beverage on TikTok Shop. He also built SideShift's creator training and campaign management course.
Questions
How long is a program?
60 days minimum: one month to find winning content, one month to make it convert.
Who owns the content?
You do, including for paid ads.
Which platforms do you post on?
TikTok, Instagram, and your choice of YouTube Shorts or Facebook.
How fast do videos go live?
Typically within 7 to 10 days of onboarding.
How many creators will I have?
Usually 10 to 25, and enterprise programs scale to 50 to 100+.
What kinds of companies do you work with?
Consumer apps, web apps, and SaaS.
Do you do influencer marketing?
No. Our creators post daily on new accounts built for your program.
Find what works for your app.
Book a call and plan your UGC program.
Book a strategy call
or email contact@kimarketing.xyz