/* Layout: one left-aligned 12-col editorial column; the creator feed is the only element allowed to break the grid and run off the right edge. */
:root{
  --ink:#09131F;        /* deep navy, page ground */
  --ink-deep:#060D16;   /* recessed wells */
  --ink-raise:#0F1E30;  /* raised surface */
  --ink-raise-2:#142740;/* raised surface, top edge */
  --line:#1B2D42;       /* hairlines */
  --line-strong:#26405C;
  --shadow-lg:0 1px 0 rgba(255,255,255,.05) inset,0 2px 4px rgba(0,0,0,.25),0 24px 48px -16px rgba(0,0,0,.6),0 64px 120px -48px rgba(0,0,0,.75);
  --shadow-md:0 1px 0 rgba(255,255,255,.04) inset,0 12px 32px -12px rgba(0,0,0,.65);
  --paper:#ECEFF3;      /* primary text */
  --mute:#8FA0B3;       /* secondary text */
  --signal:#FB9301;     /* Ki logo orange, used for actions and the key figures only */
  --signal-ink:#1A1206;
  --serif:"Instrument Serif", "Iowan Old Style", "Times New Roman", serif;
  --sans:"Geist", "Helvetica Neue", Arial, sans-serif;
  --mono:"Geist Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;
  --measure:62ch;
  --gutter:clamp(20px,6.5vw,104px);
  --wrap:calc(1100px + 2 * var(--gutter));
  --space-section:clamp(128px,17vw,248px);
  --space-head:clamp(64px,7vw,112px);
  color-scheme:dark;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
body{overflow-x:clip}
body{
  background:var(--ink);color:var(--paper);
  font-family:var(--sans);font-size:15px;line-height:1.65;font-weight:400;letter-spacing:-0.006em;font-feature-settings:"ss01","cv11";
  
  -webkit-font-smoothing:antialiased;margin:0;
}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--ink)}
a{color:inherit}
img,video{max-width:100%;display:block}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-left:max(var(--gutter),env(safe-area-inset-left,0px));padding-right:max(var(--gutter),env(safe-area-inset-right,0px))}
:focus-visible{outline:2px solid var(--signal);outline-offset:3px;border-radius:2px}

/* type scale (1.333) */
.display{font-family:var(--serif);font-weight:400;letter-spacing:-0.012em;line-height:1.02;text-wrap:balance}
.h2{font-family:var(--serif);font-weight:400;font-size:clamp(34px,3.7vw,54px);line-height:1.04;letter-spacing:-0.01em;text-wrap:balance;margin:0}
.h3{font-family:var(--sans);font-size:16px;font-weight:550;line-height:1.35;letter-spacing:-0.015em;margin:0}
.lede{font-size:clamp(15px,1.15vw,17px);line-height:1.65;color:var(--mute);max-width:var(--measure);margin:0}
.fig{font-family:var(--sans);font-weight:300;letter-spacing:-0.045em;line-height:.92;font-variant-numeric:tabular-nums lining-nums}
.mono,.hero-meta,.fn-note,.result .meta,.scale .tick,.phase .when,.phase .kpi,.board-top,.board th,.board td.num,.dm .bubble small{font-family:var(--mono);letter-spacing:-0.01em}
.small{font-size:13px;color:var(--mute)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;min-height:44px;padding:0 20px;border-radius:4px;font:600 14px/1 var(--sans);text-decoration:none;transition:background-color .15s ease,color .15s ease}
.btn-primary{background:linear-gradient(180deg,#FFA41F,#F38A00);color:var(--signal-ink);box-shadow:inset 0 1px 0 rgba(255,255,255,.35),inset 0 -1px 0 rgba(0,0,0,.15),0 1px 2px rgba(0,0,0,.4),0 10px 28px -10px rgba(251,147,1,.55)}
.btn-primary:hover{background:linear-gradient(180deg,#FFB040,#FA9500)}
.btn-text{padding:0;min-height:44px;color:var(--paper);text-decoration:underline;text-decoration-color:var(--line);text-underline-offset:6px;text-decoration-thickness:1px}
.btn-text:hover{text-decoration-color:var(--paper)}

/* header */
.site-header{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:color-mix(in srgb,var(--ink) 78%,transparent);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid transparent;transition:border-color .2s}
.site-header.scrolled{border-bottom-color:var(--line);box-shadow:0 12px 32px -18px rgba(0,0,0,.8)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;height:88px}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;font-weight:600;font-size:15px;letter-spacing:-0.01em}
.brand img{width:30px;height:30px;border-radius:7px;box-shadow:0 0 0 1px var(--line-strong),0 6px 16px -6px rgba(251,147,1,.35)}
.nav-links{display:flex;gap:40px;list-style:none;margin:0;padding:0}
.nav-links a{text-decoration:none;color:var(--mute);font-size:13.5px;transition:color .15s}
.nav-links a:hover{color:var(--paper)}
.nav .btn{min-height:36px;padding:0 14px;font-size:13px}
@media (max-width:820px){.nav-links{display:none}}

/* hero */
.hero{padding-block:clamp(72px,11vw,168px) 0;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.hero h1{grid-column:1/-1;font-size:clamp(44px,5.6vw,84px);margin:0}
.hero h1 .h1-second{display:block;margin-top:.22em;font-size:.5em;line-height:1.15;letter-spacing:-0.005em;color:var(--mute)}
.hero h1 .figure{font-family:var(--sans);font-weight:800;letter-spacing:-0.03em}
.hero-sub{grid-column:1/span 5;margin-top:clamp(40px,4vw,56px)}
.hero-actions{grid-column:1/span 6;display:flex;flex-wrap:wrap;align-items:center;gap:12px 32px;margin-top:clamp(36px,3.5vw,48px)}
@media (max-width:900px){.hero h1,.hero-sub,.hero-actions{grid-column:1/-1}}

/* feed */
.feed{--feed-in:max(var(--gutter),calc((100vw - var(--wrap))/2 + var(--gutter)));margin-top:clamp(80px,10vw,144px);display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x proximity;scroll-padding-inline:var(--feed-in);padding-bottom:12px;scrollbar-width:none;
  padding-left:var(--feed-in);padding-right:24px}
.feed::-webkit-scrollbar{display:none}
.clip{position:relative;flex:0 0 auto;width:clamp(168px,15vw,212px);aspect-ratio:9/16;border-radius:14px;overflow:hidden;background:var(--ink-raise);scroll-snap-align:start;text-decoration:none;box-shadow:0 0 0 1px rgba(255,255,255,.07),0 2px 6px rgba(0,0,0,.35),0 30px 60px -20px rgba(0,0,0,.85)}
.clip:nth-child(even){margin-top:40px}
.clip video,.clip img.poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.clip::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(8,14,22,.85) 0%,rgba(8,14,22,0) 38%,rgba(8,14,22,0) 78%,rgba(8,14,22,.55) 100%);pointer-events:none}
.clip .logo{position:absolute;z-index:2;top:14px;left:14px;height:15px;width:auto;max-width:60%;object-fit:contain;object-position:left}
.clip .views{position:absolute;z-index:2;left:14px;bottom:12px;display:flex;align-items:baseline;gap:6px;color:#fff}
.clip .views .fig{font-size:26px;font-weight:500;letter-spacing:-0.03em}
.clip .views span:last-child{font-size:12px;color:rgba(255,255,255,.75)}
.clip .play{position:absolute;z-index:2;right:12px;bottom:14px;width:9px;height:11px;background:#fff;clip-path:polygon(0 0,100% 50%,0 100%);opacity:.8}
.feed-note{margin-top:24px}
@media (max-width:520px){.clip{width:58vw}.clip:nth-child(even){margin-top:24px}.feed{padding-right:var(--gutter)}}

/* proof */
.proof{padding-block:var(--space-section) 0}
.stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:linear-gradient(180deg,var(--ink-deep),rgba(6,13,22,.4));border:1px solid var(--line);border-radius:10px;box-shadow:inset 0 2px 12px rgba(0,0,0,.45),0 1px 0 rgba(255,255,255,.04)}
.stat{padding:40px 36px 36px}
.stat+.stat{border-left:1px solid var(--line)}
.stat .fig{font-size:clamp(46px,4.8vw,70px)}
.stat p{margin:16px 0 0;color:var(--mute);font-size:14px}
.logos{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:32px 32px;margin-top:clamp(80px,8vw,120px)}
.logos img{height:22px;width:auto;opacity:.72}
.logos img.tall{height:30px}
@media (max-width:640px){.stats{grid-template-columns:1fr}.stat,.stat+.stat{padding:28px 24px;border-left:0;border-bottom:1px solid var(--line)}.stat:last-child{border-bottom:0}.logos{gap:22px 32px}.logos img{height:20px}.logos img.tall{height:28px}}

/* sections */
.section{padding-block:var(--space-section) 0}
.section-head{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;align-items:end;margin-bottom:var(--space-head)}
.section-head .h2{grid-column:1/span 6}
.section-head .lede{grid-column:9/span 4;font-size:15px}
@media (max-width:900px){.section-head .h2,.section-head .lede{grid-column:1/-1}.section-head .lede{margin-top:24px}}

/* problem */
.problem{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.problem .h2{grid-column:1/span 5}
.problem .body{grid-column:8/span 5;font-size:clamp(17px,1.3vw,19px);line-height:1.6;letter-spacing:-0.01em;margin:0;color:var(--paper)}
.problem .body span{color:var(--mute)}
@media (max-width:900px){.problem .h2,.problem .body{grid-column:1/-1}.problem .body{margin-top:36px}}

/* results */
.results{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));background:linear-gradient(180deg,var(--ink-raise-2),var(--ink-raise) 40%);border:1px solid var(--line-strong);border-radius:12px;box-shadow:var(--shadow-lg);overflow:hidden}
.result{padding:52px 52px 48px;border-bottom:1px solid var(--line);display:grid;grid-template-rows:auto auto auto 1fr;gap:0;min-width:0}
.result:nth-child(even){border-left:1px solid var(--line)}
.result:nth-last-child(-n+2){border-bottom:0}
.result .who{display:flex;align-items:center;gap:14px;min-height:26px;color:var(--mute);font-size:13px}
.result .who img{height:18px;width:auto;opacity:.8}
.result .fig{font-size:clamp(58px,5.8vw,88px);margin-top:36px;color:var(--paper)}
.result .unit{font-size:clamp(16px,1.25vw,18px);font-weight:500;letter-spacing:-0.015em;line-height:1.35;margin:14px 0 0}
.result p.ctx{margin:12px 0 0;font-size:14px;color:var(--mute);max-width:44ch}
.all-work{margin-top:48px}
@media (max-width:760px){.results{grid-template-columns:1fr}.result,.result:nth-child(even){padding:36px 24px 36px;border-left:0}.result:nth-last-child(2){border-bottom:1px solid var(--line)}}

/* services */
.offers{display:grid;grid-template-columns:7fr 5fr;gap:32px;align-items:start}
.offer{padding:clamp(40px,4.4vw,64px);border:1px solid var(--line);border-radius:12px;min-width:0;background:linear-gradient(180deg,rgba(15,30,48,.55),rgba(9,19,31,.2));box-shadow:var(--shadow-md)}
.offer.primary{background:linear-gradient(180deg,var(--ink-raise-2),var(--ink-raise) 35%);border-color:var(--line-strong)}
.offer .tag{display:inline-block;font-size:12.5px;color:var(--signal);margin-bottom:24px}
.offer .h3{font-family:var(--serif);font-weight:400;font-size:clamp(30px,2.6vw,38px);letter-spacing:-0.01em;line-height:1.05}
.offer p.desc{margin:14px 0 0;font-size:14.5px;color:var(--mute);max-width:52ch}
.offer ul{list-style:none;margin:40px 0 0;padding:0;border-top:1px solid var(--line)}
.offer li{padding:15px 0 15px 28px;border-bottom:1px solid var(--line);position:relative;line-height:1.5;font-size:14.5px}
.offer li::before{content:"";position:absolute;left:2px;top:25px;width:12px;height:2px;background:var(--signal)}
.offer.secondary li::before{background:var(--mute)}
.pricing-note{margin-top:24px}
@media (max-width:900px){.offers{grid-template-columns:1fr}.offer{padding:32px 24px}}
@media (max-width:520px){.math{grid-template-columns:1fr;gap:2px}.math b{margin-bottom:10px}}

/* timeline */
.scale{position:relative;height:56px;margin-bottom:24px}
.scale .track{position:absolute;left:0;right:0;top:26px;height:4px;display:grid;grid-template-columns:3fr 3fr 2fr;gap:4px}
.scale .seg{border-radius:2px}
.scale .s1{background:var(--signal);box-shadow:0 0 16px rgba(251,147,1,.45)}
.scale .s2{background:color-mix(in srgb,var(--signal) 50%,var(--ink))}
.scale .s3{background:repeating-linear-gradient(90deg,var(--line) 0 10px,transparent 10px 18px)}
.scale .tick{position:absolute;top:0;font-size:12px;color:var(--mute);font-variant-numeric:tabular-nums;transform:translateX(-50%);white-space:nowrap}
.scale .tick::after{content:"";position:absolute;left:50%;top:22px;width:1px;height:12px;background:var(--mute)}
.scale .tick.first{transform:none}.scale .tick.first::after{left:0}
.scale .tick.live{color:var(--signal);transform:translateX(-4px)}.scale .tick.live::after{background:var(--signal);width:8px;height:8px;border-radius:50%;top:24px;left:0}
.phases{display:grid;grid-template-columns:3fr 3fr 2fr;gap:4px}
.phase{padding:32px 48px 0 0;min-width:0}
.phase .when{font-size:12.5px;color:var(--mute);font-variant-numeric:tabular-nums}
.phase .h3{margin-top:12px}
.phase p{margin:12px 0 0;color:var(--mute);max-width:40ch;font-size:14.5px}
.phase .kpi{display:inline-block;margin-top:24px;font-size:12px;color:var(--paper);border:1px solid var(--line-strong);background:var(--ink-raise);border-radius:6px;padding:5px 10px}
@media (max-width:820px){.scale{display:none}.phases{grid-template-columns:1fr;gap:0}.phase{padding:36px 0;border-top:1px solid var(--line)}}

/* compare */
.table-wrap{overflow-x:auto;border-top:1px solid var(--line)}
table{width:100%;border-collapse:collapse;min-width:640px}
th,td{text-align:left;padding:18px 20px 18px 0;border-bottom:1px solid var(--line);vertical-align:top;font-size:16px}
thead th{font-weight:600;font-size:15px;color:var(--mute);padding-top:20px}
thead th.us{color:var(--paper)}
tbody th{font-weight:400;width:38%;padding-right:32px}
td.us{color:var(--paper);font-weight:600}
td{color:var(--mute)}
td.us .yes{display:inline-flex;align-items:center;gap:10px}
td.us .yes::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--signal)}

/* about */
.about{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;align-items:start}
.portrait{grid-column:1/span 5;aspect-ratio:4/5;border:1px solid var(--line-strong);border-radius:12px;box-shadow:var(--shadow-lg);display:grid;place-items:center;color:var(--mute);font-size:13px;background:var(--ink-raise)}
.about-copy{grid-column:7/span 6}
.about-copy p{font-size:15.5px;margin:28px 0 0;max-width:var(--measure)}
.about-copy p.muted{color:var(--mute)}
.facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:48px;padding-top:24px;border-top:1px solid var(--line)}
.facts dt{font-size:14px;color:var(--mute)}
.facts dd{margin:6px 0 0;font-weight:600}
@media (max-width:900px){.portrait{grid-column:1/-1;max-width:360px;margin-bottom:56px}.about-copy{grid-column:1/-1}.facts{grid-template-columns:repeat(2,minmax(0,1fr))}}

/* faq */
.faq{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.faq .h2{grid-column:1/span 4}
.faq-list{grid-column:7/span 6;border-top:1px solid var(--line)}
details{border-bottom:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:32px;padding:24px 0;font-size:15.5px;font-weight:500}
summary::-webkit-details-marker{display:none}
summary .pm{flex:0 0 auto;width:12px;height:12px;position:relative;margin-top:6px}
summary .pm::before,summary .pm::after{content:"";position:absolute;left:0;top:5px;width:12px;height:1.5px;background:var(--mute);transition:transform .2s ease}
summary .pm::after{transform:rotate(90deg)}
details[open] summary .pm::after{transform:rotate(0)}
details p{margin:-4px 0 28px;color:var(--mute);max-width:var(--measure);font-size:14.5px}
@media (max-width:900px){.faq .h2,.faq-list{grid-column:1/-1}.faq-list{margin-top:48px}}

/* closing */
.closing{padding-block:clamp(160px,20vw,288px) clamp(120px,13vw,200px)}
.closing .display{font-size:clamp(46px,6vw,88px);margin:0;max-width:14ch}
.closing .lede{margin-top:40px}
.closing .hero-actions{margin-top:48px}
footer{border-top:1px solid var(--line);padding-block:48px 64px}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px 32px;align-items:center}
.foot nav{display:flex;flex-wrap:wrap;gap:24px}
.foot a{color:var(--mute);text-decoration:none;font-size:13px}
.foot a:hover{color:var(--paper)}


/* atmosphere: film grain over everything, light falloff at the top */
body{background:radial-gradient(1100px 640px at 80% -12%, #15304D 0%, rgba(21,48,77,0) 62%), radial-gradient(900px 600px at -10% 40%, rgba(20,44,72,.35) 0%, rgba(20,44,72,0) 60%), var(--ink)}
.grain{position:fixed;inset:0;pointer-events:none;z-index:60;opacity:.07;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .6 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>")}

/* hero column guides, the grid the page is set on */
.hero{position:relative}
.guides{position:absolute;inset:0;pointer-events:none;z-index:0}
.guides .wrap{height:100%;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.guides span{border-left:1px solid rgba(236,239,243,.035);height:100%}
.guides span:last-child{border-right:1px solid rgba(236,239,243,.035)}
.guides{-webkit-mask-image:linear-gradient(to bottom,#000 0%,#000 55%,transparent 85%);mask-image:linear-gradient(to bottom,#000 0%,#000 55%,transparent 85%)}
.hero-grid,.feed-stage,.hero .feed-note-wrap{position:relative;z-index:1}
.hero-meta{grid-column:1/-1;display:flex;justify-content:space-between;gap:16px;margin-bottom:clamp(48px,5vw,72px);font-size:12px;color:var(--mute);font-variant-numeric:tabular-nums}
.hero-meta .live{display:inline-flex;align-items:center;gap:8px}
.hero-meta .live::before{content:"";width:6px;height:6px;border-radius:50%;background:#3DDC84;box-shadow:0 0 0 3px rgba(61,220,132,.15)}
@media (max-width:520px){.hero-meta{flex-direction:column;gap:6px;margin-bottom:28px}}

/* feed: warm screen-light under the clips, continuous drift */
.feed-stage{position:relative}
.feed-stage::before{content:"";position:absolute;left:0;right:0;top:12%;bottom:-6%;background:radial-gradient(60% 55% at 50% 60%,rgba(251,147,1,.16),rgba(251,147,1,0) 70%);filter:blur(30px);pointer-events:none}
.feed.drifting{overflow:hidden;scroll-snap-type:none;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 3%,#000 94%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 3%,#000 94%,transparent 100%)}
.feed-track{display:flex;gap:20px;align-items:flex-start}
.feed.drifting .feed-track{width:max-content;animation:drift 70s linear infinite}
.feed.drifting:hover .feed-track,.feed.drifting:focus-within .feed-track{animation-play-state:paused}
@keyframes drift{to{transform:translateX(calc(-50% - 10px))}}
.clip{transition:box-shadow .25s ease}
.clip:hover{box-shadow:0 0 0 1px rgba(251,147,1,.6),0 2px 6px rgba(0,0,0,.35),0 30px 60px -20px rgba(0,0,0,.85)}
.clip .prog{position:absolute;z-index:3;left:0;right:0;bottom:0;height:2px;background:rgba(255,255,255,.18)}
.clip .prog i{display:block;height:100%;width:var(--p,0%);background:#fff;transition:width .25s linear}

/* footnote markers */
sup.fn{font-family:var(--sans);font-size:.28em;font-weight:600;color:var(--signal);vertical-align:top;margin-left:4px;letter-spacing:0;position:relative;top:.35em}
.fn-note{margin-top:32px;font-size:12px;color:var(--mute)}
.fn-note b{color:var(--signal);font-weight:600}

/* testing board */
.board-row{grid-column:1/-1;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;margin-top:clamp(96px,11vw,168px);align-items:start}
.board-cap{grid-column:1/-1;display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;align-items:end;margin-bottom:var(--space-head)}
.board-cap .cap-text{grid-column:1/span 7}
.board-cap .legend{grid-column:9/-1;justify-content:flex-end}
.board-cap p{margin:20px 0 0;color:var(--mute);font-size:15px;max-width:52ch}
.board-cap .legend{display:flex;flex-wrap:wrap;gap:8px 12px;font-size:13px;color:var(--mute)}
.board{grid-column:1/-1;background:linear-gradient(180deg,var(--ink-raise-2),var(--ink-raise) 30%);border:1px solid var(--line-strong);border-radius:12px;overflow:hidden;box-shadow:var(--shadow-lg);min-width:0}
.board-top{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:14px 20px;border-bottom:1px solid var(--line);font-size:12px;background:rgba(6,13,22,.35);color:var(--mute)}
.board-top .dots{display:flex;gap:6px}.board-top .dots i{width:9px;height:9px;border-radius:50%;background:#2B4662}
.board-top strong{color:var(--paper);font-weight:600}
.board-scroll{overflow-x:auto;position:relative}
.board table{width:100%;border-collapse:collapse;min-width:720px;font-size:13px}
.board th{font-weight:500;color:var(--mute);text-align:left;padding:14px 20px;border-bottom:1px solid #22394F;font-size:11.5px}
.board td{padding:16px 20px;border-bottom:1px solid #1D3249;vertical-align:middle;color:var(--paper)}
.board tr:last-child td{border-bottom:0}
.board td.hook{font-size:14px;font-weight:500;width:40%;min-width:260px}
.board td.fmt{color:var(--mute);white-space:nowrap}
.board td.num{font-variant-numeric:tabular-nums;text-align:right;white-space:nowrap}
.board td.bar{width:16%}
.board td.bar span{display:block;height:6px;border-radius:3px;background:var(--mute);opacity:.5;min-width:2px}
.board tr.win td.bar span{background:var(--signal);opacity:1}
.call{display:inline-flex;align-items:center;gap:6px;font-size:11px;font-weight:600;padding:3px 8px;border-radius:3px;white-space:nowrap}
.call.c-scale{background:rgba(251,147,1,.14);color:#FFB347}
.call.c-iterate{background:rgba(143,160,179,.14);color:#C3CEDA}
.call.c-kill{background:rgba(255,92,92,.1);color:#FF8A8A}
.board tr.dead td{color:#6B7E93}.board tr.dead td.hook{text-decoration:line-through;text-decoration-color:rgba(255,138,138,.45)}
@media (max-width:900px){.board-cap .cap-text,.board-cap .legend{grid-column:1/-1}.board-cap .legend{justify-content:flex-start;margin-top:20px}}

/* results: deck watermark, meta rows */
#work{position:relative;overflow:hidden}
.watermark{position:absolute;right:-3vw;bottom:-6%;font-family:var(--sans);font-weight:700;font-size:clamp(280px,38vw,600px);line-height:.8;letter-spacing:-.04em;color:transparent;-webkit-text-stroke:1px rgba(251,147,1,.07);pointer-events:none;user-select:none;z-index:0}
#work .wrap{position:relative;z-index:1}
.result .fig{transition:color .25s ease}
.result:hover .fig{color:var(--signal)}
.result .meta{display:flex;flex-wrap:wrap;gap:8px 32px;margin-top:36px;padding-top:18px;border-top:1px dashed var(--line);font-size:12px;color:var(--mute);font-variant-numeric:tabular-nums;align-self:end}
.result .meta b{color:var(--paper);font-weight:600;margin-left:6px}

/* services: the primary offer carries light */
.offer.primary{box-shadow:var(--shadow-lg),0 60px 120px -60px rgba(251,147,1,.32)}
.math{margin-top:32px;display:grid;grid-template-columns:auto 1fr;gap:10px 24px;padding:18px 22px;border-radius:8px;background:var(--ink-deep);box-shadow:inset 0 2px 10px rgba(0,0,0,.5);font-size:13px;color:var(--mute);font-variant-numeric:tabular-nums}
.math b{color:var(--paper);font-weight:500;font-family:var(--sans)}

/* comment to DM mechanic */
.dm{margin-top:24px;display:grid;gap:8px;max-width:310px;font-size:12.5px}
.dm .bubble{display:flex;gap:10px;align-items:flex-start;padding:10px 12px;border-radius:14px;background:var(--ink-raise);border:1px solid var(--line);color:var(--paper);box-shadow:var(--shadow-md)}
.dm .bubble i{flex:0 0 auto;width:22px;height:22px;border-radius:50%;background:linear-gradient(135deg,#5A7391,#2C4560)}
.dm .bubble small{display:block;color:var(--mute);font-size:11px}
.dm .bubble.auto{margin-left:32px;background:rgba(251,147,1,.12);border:1px solid rgba(251,147,1,.25)}
.dm .bubble.auto i{background:var(--signal)}
.dm .tagline{font-size:11.5px;color:var(--mute);margin-left:32px}

/* closing light */
.closing{position:relative;overflow:hidden}
.closing::before{content:"";position:absolute;left:-10%;bottom:-40%;width:80%;height:120%;background:radial-gradient(closest-side,rgba(251,147,1,.14),rgba(251,147,1,0));pointer-events:none}
.closing .wrap{position:relative}
.foot .clock{font-variant-numeric:tabular-nums}
.foot .small{font-size:12px}

/* the one orchestrated moment: hero settles in on load */
@media (prefers-reduced-motion:no-preference){
  .rise{animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
  .hero h1.rise{animation-delay:.05s}.hero-sub.rise{animation-delay:.18s}.hero-actions.rise{animation-delay:.26s}
  .clip{animation:rise 1s cubic-bezier(.2,.7,.2,1) both}
  .clip:nth-child(1){animation-delay:.30s}.clip:nth-child(2){animation-delay:.36s}.clip:nth-child(3){animation-delay:.42s}.clip:nth-child(4){animation-delay:.48s}
  .clip:nth-child(5){animation-delay:.54s}.clip:nth-child(6){animation-delay:.60s}.clip:nth-child(7){animation-delay:.66s}.clip:nth-child(8){animation-delay:.72s}
}
@keyframes rise{from{opacity:.001;transform:translateY(18px)}to{opacity:1;transform:none}}

/* ---------- Work page ---------- */
.nav-links a[aria-current="page"]{color:var(--paper)}
.work-hero{padding-block:clamp(72px,10vw,152px) 0;position:relative}
.work-hero .hero-meta{margin-bottom:clamp(40px,4vw,64px)}
.work-hero h1{font-size:clamp(56px,7vw,104px);margin:0}
.work-hero .lede{margin-top:28px;max-width:52ch}

.ledger{margin-top:clamp(72px,8vw,120px);border:1px solid var(--line-strong);border-radius:12px;background:linear-gradient(180deg,var(--ink-raise-2),var(--ink-raise) 30%);box-shadow:var(--shadow-lg);overflow:hidden}
.ledger-head,.ledger a{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,5fr) minmax(0,2fr) 24px;gap:24px;align-items:center;padding:0 28px}
.ledger-head{height:48px;font-family:var(--mono);font-size:11.5px;color:var(--mute);border-bottom:1px solid var(--line);background:rgba(6,13,22,.35)}
.ledger a{min-height:68px;text-decoration:none;border-bottom:1px solid var(--line);transition:background-color .2s ease}
.ledger a:last-child{border-bottom:0}
.ledger a:hover{background:rgba(255,255,255,.025)}
.ledger .prog{font-size:15px;font-weight:500;letter-spacing:-.01em;display:flex;align-items:center;gap:14px;min-width:0}
.ledger .prog img{height:16px;width:auto;opacity:.75}
.ledger .res{font-size:14px;color:var(--mute);min-width:0}
.ledger .res b{font-family:var(--sans);font-weight:400;font-size:20px;letter-spacing:-.03em;color:var(--paper);margin-right:8px;font-variant-numeric:tabular-nums}
.ledger .type{font-family:var(--mono);font-size:12px;color:var(--mute)}
.ledger .go{width:8px;height:8px;border-top:1.5px solid var(--mute);border-right:1.5px solid var(--mute);transform:rotate(135deg);justify-self:end;transition:transform .2s ease,border-color .2s ease}
.ledger a:hover .go{border-color:var(--signal);transform:rotate(135deg) translate(2px,-2px)}
@media (max-width:760px){.ledger-head{display:none}.ledger a{grid-template-columns:minmax(0,1fr) 16px;gap:6px 12px;padding:18px 20px}.ledger .prog{grid-column:1}.ledger .res{grid-column:1}.ledger .type{grid-column:1}.ledger .go{grid-column:2;grid-row:1/span 3}}

.cases{padding-block:var(--space-section) 0}
.case{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px;padding-block:clamp(72px,8vw,120px);border-top:1px solid var(--line);scroll-margin-top:96px}
.case:first-child{border-top:0;padding-top:0}
.case-side{grid-column:1/span 5;align-self:start;position:sticky;top:128px}
.case-body{grid-column:7/span 6;min-width:0}
.case .who{display:flex;align-items:center;gap:14px;min-height:24px;font-size:13px;color:var(--mute)}
.case .who img{height:17px;width:auto;opacity:.8}
.case .fig{font-size:clamp(64px,6.6vw,104px);margin-top:28px}
.case .unit{font-size:clamp(17px,1.35vw,19px);font-weight:500;letter-spacing:-0.015em;line-height:1.35;margin:14px 0 0;max-width:26ch}
.case .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:32px}
.case .chips span{font-family:var(--mono);font-size:12px;color:var(--paper);padding:6px 10px;border-radius:6px;border:1px solid var(--line-strong);background:var(--ink-raise)}
.case .media{margin-top:40px;width:min(220px,60%)}
.case .media .clip{display:block;width:100%}
.case .media .clip:nth-child(even){margin-top:0}
.case dl{margin:0;border-top:1px solid var(--line)}
.case dl div{display:grid;grid-template-columns:120px minmax(0,1fr);gap:24px;padding:28px 0;border-bottom:1px solid var(--line)}
.case dt{font-family:var(--mono);font-size:12px;color:var(--mute);padding-top:3px}
.case dd{margin:0;font-size:15.5px;line-height:1.7;max-width:56ch}
.case dd.res-text{font-size:16px;font-weight:500;line-height:1.6;color:var(--paper)}
@media (max-width:900px){.case-side,.case-body{grid-column:1/-1;position:static}.case-body{margin-top:48px}.case dl div{grid-template-columns:1fr;gap:8px}}

/* small honest charts from real figures */
.mini{margin-top:36px;padding:22px 24px;border:1px solid var(--line);border-radius:10px;background:var(--ink-deep);box-shadow:inset 0 2px 10px rgba(0,0,0,.45);max-width:420px}
.mini .row{display:grid;grid-template-columns:96px minmax(0,1fr) auto;gap:14px;align-items:center;font-family:var(--mono);font-size:12px;color:var(--mute)}
.mini .row+.row{margin-top:12px}
.mini .bar{height:8px;border-radius:4px;background:var(--line-strong)}
.mini .bar.hi{background:var(--signal);box-shadow:0 0 14px rgba(251,147,1,.4)}
.mini .val{color:var(--paper);font-variant-numeric:tabular-nums}
.mini .cap{margin-top:16px;font-family:var(--mono);font-size:11px;color:var(--mute)}

/* before Ki */
.prior{padding-block:var(--space-section) 0}
.prior-list{border-top:1px solid var(--line)}
.prior-row{display:grid;grid-template-columns:minmax(0,3fr) minmax(0,6fr) minmax(0,2fr);gap:24px;align-items:center;padding:24px 0;border-bottom:1px solid var(--line)}
.prior-row .brand-cell{display:flex;align-items:center;gap:16px;min-height:36px;font-size:15px;font-weight:500}
.prior-row .brand-cell img{height:26px;width:auto;max-width:92px;object-fit:contain;object-position:left;opacity:.8}
.prior-row p{margin:0;color:var(--mute);font-size:14.5px}
.prior-row .v{text-align:right;font-weight:300;font-size:26px;letter-spacing:-.04em;font-variant-numeric:tabular-nums}
.prior-row .v small{font-family:var(--mono);font-size:11px;letter-spacing:0;color:var(--mute);margin-left:6px}
.prior-clips{display:flex;gap:20px;margin-top:56px;overflow-x:auto;padding-bottom:12px;scrollbar-width:none}
.prior-clips::-webkit-scrollbar{display:none}
.prior-clips .clip{width:clamp(160px,14vw,200px)}
.prior-clips .clip:nth-child(even){margin-top:32px}
@media (max-width:760px){.prior-row{grid-template-columns:1fr auto;gap:8px 16px}.prior-row p{grid-column:1/-1;grid-row:2}.prior-row .v{grid-row:1;grid-column:2}}

/* ---------- Legal pages ---------- */
.legal{padding-block:clamp(72px,10vw,140px) clamp(96px,12vw,180px)}
.legal-grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:24px}
.legal-head{grid-column:1/span 4;align-self:start;position:sticky;top:128px}
.legal-head h1{font-size:clamp(40px,4.4vw,64px);margin:0}
.legal-head p{margin:20px 0 0;font-size:13px;color:var(--mute)}
.legal-body{grid-column:6/span 7;min-width:0;font-size:15px;line-height:1.75;color:#C9D3DE}
.legal-body > p:first-child{font-family:var(--mono);font-size:12px;color:var(--mute);margin-top:0}
.legal-body h2{font-family:var(--serif);font-weight:400;font-size:clamp(26px,2.2vw,32px);line-height:1.15;color:var(--paper);margin:64px 0 0;padding-top:28px;border-top:1px solid var(--line)}
.legal-body h3{font-size:15.5px;font-weight:550;color:var(--paper);margin:36px 0 0}
.legal-body p{margin:14px 0 0;max-width:68ch}
.legal-body ul{margin:14px 0 0;padding-left:20px;max-width:66ch}
.legal-body li{margin-top:8px}
.legal-body li::marker{color:var(--signal)}
.legal-body strong{color:var(--paper);font-weight:550}
.legal-body a{color:var(--paper);text-decoration-color:var(--line-strong);text-underline-offset:3px}
.legal-body table{width:100%;border-collapse:collapse;margin-top:20px;font-size:13.5px;min-width:520px}
.legal-body .tw{overflow-x:auto;margin-top:20px;border:1px solid var(--line);border-radius:10px}
.legal-body .tw table{margin:0}
.legal-body th,.legal-body td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line);vertical-align:top}
.legal-body th{font-family:var(--mono);font-weight:400;font-size:11.5px;color:var(--mute);background:rgba(6,13,22,.35)}
.legal-body tr:last-child td{border-bottom:0}
@media (max-width:900px){.legal-head,.legal-body{grid-column:1/-1;position:static}.legal-body{margin-top:48px}}

/* mobile: keep Work reachable */
@media (max-width:820px){.nav-links{display:flex;gap:20px}.nav-links li:not(:first-child){display:none}}

/* ---------- motion: scroll reveals, growing bars, chat bubbles ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .9s cubic-bezier(.2,.7,.2,1) var(--rd,0ms),transform .9s cubic-bezier(.2,.7,.2,1) var(--rd,0ms)}
.reveal.in{opacity:1;transform:none}
.grow{transform:scaleX(0);transform-origin:left center;transition:transform 1.3s cubic-bezier(.2,.7,.2,1) .3s}
.grow.in{transform:none}
.pop{opacity:0;transform:translateY(10px) scale(.97);transition:opacity .5s ease var(--rd,0ms),transform .5s cubic-bezier(.2,.7,.2,1) var(--rd,0ms)}
.pop.in{opacity:1;transform:none}
.countable{font-variant-numeric:tabular-nums}
@media (prefers-reduced-motion:reduce){.reveal,.grow,.pop{opacity:1!important;transform:none!important;transition:none!important}}

/* odometer on the headline stats */
.odo{display:inline-flex;align-items:flex-start;line-height:1}
.odo-d{display:inline-block;height:1em;overflow:hidden;position:relative}
.odo.spinning .odo-d{-webkit-mask-image:linear-gradient(to bottom,transparent 0,#000 12%,#000 88%,transparent 100%);mask-image:linear-gradient(to bottom,transparent 0,#000 12%,#000 88%,transparent 100%)}
.odo-strip{display:flex;flex-direction:column;transition:transform var(--dur,1.6s) cubic-bezier(.12,.75,.12,1);will-change:transform}
.odo-strip span{display:block;height:1em;line-height:1em;text-align:center}
.odo-s{display:inline-block;height:1em;line-height:1em}
.stat .fig{line-height:1}
@media (prefers-reduced-motion:reduce){.odo-strip{transition:none}}

/* ---------- custom cursor ---------- */
@media (hover:hover) and (pointer:fine){html.has-cursor,html.has-cursor *{cursor:none!important}}
.cur-dot,.cur-ring{position:fixed;left:0;top:0;pointer-events:none;z-index:200;opacity:0;transition:opacity .2s ease}
.cur-dot.on,.cur-ring.on{opacity:1}
.cur-dot{width:6px;height:6px;margin:-3px 0 0 -3px;border-radius:50%;background:var(--signal);box-shadow:0 0 10px rgba(251,147,1,.6)}
.cur-dot.hide{opacity:0}
.cur-ring{width:0;height:0}
.cur-ring::before{content:"";position:absolute;left:-17px;top:-17px;width:34px;height:34px;border-radius:50%;border:1px solid rgba(236,239,243,.32);transition:all .28s cubic-bezier(.2,.7,.2,1)}
.cur-ring span{position:absolute;left:0;top:0;transform:translate(-50%,-50%) scale(.6);font-family:var(--mono);font-size:11px;letter-spacing:-.01em;color:var(--signal-ink);font-weight:500;opacity:0;transition:all .28s cubic-bezier(.2,.7,.2,1);white-space:nowrap}
.cur-ring.link::before{left:-27px;top:-27px;width:54px;height:54px;border-color:rgba(251,147,1,.75);background:rgba(251,147,1,.08)}
.cur-ring.watch::before{left:-38px;top:-38px;width:76px;height:76px;border-color:var(--signal);background:var(--signal);box-shadow:0 10px 30px -8px rgba(251,147,1,.6)}
.cur-ring.watch span{opacity:1;transform:translate(-50%,-50%) scale(1)}
.cur-ring.press::before{transform:scale(.82)}
.cur-ring.accent::before{border-color:rgba(9,19,31,.55);background:rgba(9,19,31,.08)}
.cur-dot.accent{background:var(--ink);box-shadow:none}

/* founder photo */
.portrait{margin:0;overflow:hidden;position:relative;place-items:stretch}
.portrait img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.9) contrast(1.02)}
.portrait::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(6,13,22,.85) 0%,rgba(6,13,22,0) 32%);pointer-events:none}
.portrait figcaption{position:absolute;left:24px;right:24px;bottom:20px;z-index:1;display:flex;justify-content:space-between;align-items:baseline;gap:12px;color:var(--paper);font-size:15px;font-weight:500}
.portrait figcaption span:last-child{font-family:var(--mono);font-size:12px;font-weight:400;color:var(--mute)}